Terms of Service

Last updated: April 2026

These Terms of Service ("Terms") govern your use of the website merritt-ai.com and any services provided by Merritt AI, operated by Troy Merritt ("we," "us," or "our"), a sole proprietor based in Seattle, WA. By using our website or purchasing our services, you agree to these Terms.

1. Services

Merritt AI provides AI automation services for small businesses, including but not limited to:

Missed-Call Text-Back Systems — Automated SMS response systems at $297/month
Custom AI Agents — Bespoke automation solutions with setup fees ranging from $1,500 to $7,500, plus ongoing monthly fees of $99–$250

Specific deliverables, timelines, and pricing for each engagement are outlined in the relevant Statement of Work (SOW) or order confirmation provided to you.

2. Orders and Payment

Orders placed through our website are requests for service. We will confirm your order and provide a formal quote or SOW before any charges apply.
Setup fees are due before work begins. Monthly subscription fees are billed on the same date each month following service activation.
All prices are in US dollars. You are responsible for any applicable taxes.
Payment methods and terms will be specified in your SOW or invoice.

3. Free Trial

Where offered, free trials last 30 days with no credit card required. At the end of the trial period, you may choose to continue service at the stated monthly rate or cancel with no obligation.

4. Cancellation

Monthly services are month-to-month with no long-term contracts. You may cancel at any time by emailing [email protected]. Cancellation takes effect at the end of the current billing period. There are no cancellation fees.

Setup fees for custom AI agent projects are non-refundable once work has begun, unless otherwise agreed in your SOW.

5. Your Responsibilities

Provide accurate business information needed to configure your services (business name, phone number, service details, pricing, etc.)
Review and approve all AI message templates before they go live
Respond to escalated customer inquiries in a timely manner
Comply with all applicable laws, including SMS/texting regulations (TCPA, A2P 10DLC) for your business

6. Intellectual Property

You own your business data and content. We own the underlying AI systems, code, and methodologies used to deliver services. Custom configurations built specifically for your business (message templates, workflows) are yours to keep, even after cancellation.

7. Limitation of Liability

To the maximum extent permitted by law, Merritt AI shall not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of our services, including but not limited to lost revenue, missed business opportunities, or data loss.

Our total liability for any claim related to our services shall not exceed the total amount you paid us in the three (3) months preceding the claim.

AI-generated messages are reviewed and approved by you before deployment. We are not liable for customer interactions that occur through approved message templates.

8. Disclaimer of Warranties

Our services are provided "as is" and "as available." We do not guarantee specific business outcomes, revenue increases, or response rates. While we strive for maximum uptime, we do not warrant uninterrupted or error-free service.

9. Indemnification

You agree to indemnify and hold harmless Merritt AI and Troy Merritt from any claims, damages, or expenses arising from your use of the services, your violation of these Terms, or your violation of any applicable law or regulation.

10. Privacy

Your use of our services is also governed by our Privacy Policy, which describes how we collect and use your information.

11. Modifications

We may update these Terms from time to time. Changes will be posted on this page with a revised "Last updated" date. Continued use of our website or services after changes constitutes acceptance of the updated Terms.

12. Governing Law

These Terms are governed by the laws of the State of Washington, without regard to its conflict of law provisions. Any disputes arising from these Terms or your use of our services shall be resolved in the courts of King County, Washington.

13. Contact

Questions about these Terms? Contact us at:

Troy Merritt / Merritt AI
Email: [email protected]
Seattle, WA

SMS / Text Messaging Program Terms

The following terms govern the SMS messaging program operated by Merritt AI on behalf of our business clients. Also available at /sms-terms.

These SMS Terms & Conditions govern the text messaging program operated by Merritt AI ("we," "us," or "our") on behalf of the home service businesses that use our platform. By providing verbal consent during a voice call with our AI assistant, you agree to the terms below.

1. Program Overview

Merritt AI operates a voice and SMS AI receptionist platform used by home service businesses, including HVAC, plumbing, electrical, roofing, landscaping, pest control, garage door, and locksmith companies. When a consumer calls one of these businesses, an AI voice assistant answers the phone on the business's behalf.

During the call, the assistant asks for the consumer's explicit verbal consent to send follow-up text messages. If consent is given, the consumer may receive texts from the business's dedicated phone number relating to their inquiry or service request.

2. Consent

Consent to receive SMS is obtained explicitly during the live voice call between the consumer and the AI voice assistant. The assistant asks a clear yes/no question: "Is it okay if we send you a text message with updates about your appointment or service?" and the consumer must verbally agree before any messages are sent.

The consumer's verbal consent is recorded and retained in the call transcript with a timestamp, creating an auditable record of affirmative opt-in. No SMS is sent without this recorded affirmative consent. Consent is not a condition of any purchase or service.

3. Message Types

Messages are limited to service-related communications, including appointment confirmations, appointment reminders, service updates, follow-up questions from the business, and responses to consumer replies. No marketing or promotional messages are sent through this program.

4. Message Frequency

Message frequency varies depending on the consumer's service engagement with the business. Typical frequency is 1–5 messages per service interaction.

5. Message & Data Rates

Message and data rates may apply. The consumer is responsible for any charges from their wireless carrier related to sending or receiving text messages.

6. Opt-Out (STOP)

Consumers may opt out at any time by replying STOP, CANCEL, END, QUIT, UNSUBSCRIBE, or REVOKE to any message. Upon receipt of an opt-out keyword, no further SMS will be sent to that number from the business.

The consumer will receive a single confirmation of the opt-out, after which the conversation will end.

7. Help (HELP)

Consumers may reply HELP or INFO at any time to receive information about the program and how to contact the business directly.

8. Opt-In Keywords

Consumers who have previously opted out may resubscribe by replying START, YES, or UNSTOP to the business's number. Messages will then resume on the same terms as the original opt-in.

9. Carrier Disclaimer

Carriers, including AT&T, T-Mobile, Verizon, and others, are not liable for delayed or undelivered messages. Messages may be delayed or undelivered due to factors outside Merritt AI's control.

10. Supported Carriers

All major U.S. wireless carriers are supported, including AT&T, Verizon, T-Mobile, and others.

11. Privacy

Mobile phone numbers and SMS opt-in data collected as part of this program are not shared or sold to third parties for marketing purposes. For full details, see the Privacy Policy.

12. Contact

Questions about this SMS program can be directed to: